February 2019, Paris
Client: Tod’s
Illustration / Art Direction/ Animation Director

Magic Touchbar connects objects with technology in a new and smart way, making physical an experience only digital, until now.

The tech tool created for brand Tod’s, and previewed in Paris at Le Bon Marche during the Geek Mais Chic event, is a retail support capable of enhancing product presentation and, at the same time, telling the story of the brand under the sign of two concepts: craftsmanship and technology. The tool allows you to interact, through natural and physical contact with objects, with any video content imaginable, blending in a linear way physical and virtual experience.